China's Sports Flooring Trailblazer: The Rise of Changsen Sports and Its Smart Sports Ecosystem

Changsen Sports

Time:2025-04-02

In the late 20th century, China's sports flooring market was dominated by European and American companies, with high-performance wooden floors for professional venues entirely reliant on imports. During the 2004 NBA China Games, courts were even constructed using flooring airlifted from the U.S.a humbling testament to the stagnation of domestic manufacturing. This "flooring crisis" ignited the determination of Zhao Jun, founder of Changsen Sports, to create a Chinese-made sports flooring brand that could rival global giants.  

 From "Made in China" to "Innovated in China": Breaking Technological Barriers

Changsen Sports adopted a full-industry-chain strategy to overcome dependency on foreign technology:  

 Established a cross-border timber processing base in Suifenhe, Northeast China, tapping into premium Russian forestry resources.  

Developed integrated solutions covering venue construction consulting, feasibility planning, design, project management, and quality supervision.  

Pioneered innovations to secure five international certifications:  FIBA (International Basketball Federation), BWF (Badminton World Federation), CE (EU conformity marking), DIN (German Industrial Standards), and EN14904 .  

- Led industry standardization by co-authoring Chinas national standard  GB/T 20239-2023  for sports wooden floors and spearheading two group standards on maintenance and installation.  

- Contributed to Chinas first Rubberwood Consumption Guideand the China Leisure Sports Development Report (2021-2022), reshaping industry norms and advancing sustainable practices.  

 Smart+ Era: Reshaping Sports Infrastructure   

Driven by the  "Healthy China 2030"  initiative, the sports industry has surged at an annual growth rate of 15.4% since 2012, fueled by a trillion-yuan fitness market. Changsen Sports identified three transformative trends:   

1. Smart+ Technology   

Modern venues now prioritize  integration, intelligence, and sustainability . By deploying IoT sensors, AI analytics, and 3D visualization, Changsen creates smart ecosystems that optimize environmental controls, motion tracking, and security management. Its tech-enabled facilities democratize access to advanced fitness infrastructure, upgrading public sports services nationwide.  

2. Smart+ Market   

To cater to niche markets like "she-economy," "silver-economy," and youth fitness, Changsen developed tailored product lines. Its  Dream Series basketball floors  blend aesthetics with functionality for both professional and home use. The patented  modular flooring system  enables rapid court conversions (e.g., ice-to-basketball), boosting venue utilization while cutting energy costs.  

 3. Smart+ Sustainability   

Eco-conscious consumers now demand green materials and circular economy practices. Changsen leads with FSC-certified maple floors, low-VOC coatings, and recyclable designs, aligning with global ESG trends across venue construction, event operations, and equipment manufacturing.  

 

 Collaborative Ecosystem: Redefining Industry Value   

As an industry leader, Changsen Sports CEO Zhao Jun envisions a multidimensional growth model:  

Vertical Integration : Building smart sports spaces for schools nationwide. In 2023, the company donated millions to renovate playgrounds in revolutionary base areas like Liulin Primary School, blending education with sports.  

Horizontal Expansion : Forging a  "Sports+" ecosystem  that synergizes with tourism, healthcare, and entertainment, driving cross-sector innovation.  

Grassroots Empowerment : Upgrading community fitness centers to create inclusive, tech-enhanced environments for public wellness.  

Future Vision: Pioneering a Global Legacy   

Aiming to solidify sports as a pillar industry by 2035, Changsen continues to innovate:  

- Investing in R&D for patented, next-gen products.  

- Championing green standards and global value chain integration.  

- Positioning Chinas sports flooring sector at the forefront of the  "tech + service"  revolution.  

From breaking foreign monopolies to leading smart sports ecosystems, Changsen Sports epitomizes Chinas industrial leap. Through technological disruption and collaborative vision, it is charting a new course for global sports infrastructureone floor at a time.

In the late 20th century, China's sports flooring market was dominated by European and American companies, with high-performance wooden floors for professional venues entirely reliant on imports. During the 2004 NBA China Games, courts were even constructed using flooring airlifted from the U.S.a humbling testament to the stagnation of domestic manufacturing. This "flooring crisis" ignited the determination of Zhao Jun, founder of Changsen Sports, to create a Chinese-made sports flooring brand that could rival global giants.  

 From "Made in China" to "Innovated in China": Breaking Technological Barriers

Changsen Sports adopted a full-industry-chain strategy to overcome dependency on foreign technology:  

 Established a cross-border timber processing base in Suifenhe, Northeast China, tapping into premium Russian forestry resources.  

Developed integrated solutions covering venue construction consulting, feasibility planning, design, project management, and quality supervision.  

Pioneered innovations to secure five international certifications:  FIBA (International Basketball Federation), BWF (Badminton World Federation), CE (EU conformity marking), DIN (German Industrial Standards), and EN14904 .  

- Led industry standardization by co-authoring Chinas national standard  GB/T 20239-2023  for sports wooden floors and spearheading two group standards on maintenance and installation.  

- Contributed to Chinas first Rubberwood Consumption Guideand the China Leisure Sports Development Report (2021-2022), reshaping industry norms and advancing sustainable practices.  

 Smart+ Era: Reshaping Sports Infrastructure   

Driven by the  "Healthy China 2030"  initiative, the sports industry has surged at an annual growth rate of 15.4% since 2012, fueled by a trillion-yuan fitness market. Changsen Sports identified three transformative trends:   

1. Smart+ Technology   

Modern venues now prioritize  integration, intelligence, and sustainability . By deploying IoT sensors, AI analytics, and 3D visualization, Changsen creates smart ecosystems that optimize environmental controls, motion tracking, and security management. Its tech-enabled facilities democratize access to advanced fitness infrastructure, upgrading public sports services nationwide.  

2. Smart+ Market   

To cater to niche markets like "she-economy," "silver-economy," and youth fitness, Changsen developed tailored product lines. Its  Dream Series basketball floors  blend aesthetics with functionality for both professional and home use. The patented  modular flooring system  enables rapid court conversions (e.g., ice-to-basketball), boosting venue utilization while cutting energy costs.  

 3. Smart+ Sustainability   

Eco-conscious consumers now demand green materials and circular economy practices. Changsen leads with FSC-certified maple floors, low-VOC coatings, and recyclable designs, aligning with global ESG trends across venue construction, event operations, and equipment manufacturing.  

 

 Collaborative Ecosystem: Redefining Industry Value   

As an industry leader, Changsen Sports CEO Zhao Jun envisions a multidimensional growth model:  

Vertical Integration : Building smart sports spaces for schools nationwide. In 2023, the company donated millions to renovate playgrounds in revolutionary base areas like Liulin Primary School, blending education with sports.  

Horizontal Expansion : Forging a  "Sports+" ecosystem  that synergizes with tourism, healthcare, and entertainment, driving cross-sector innovation.  

Grassroots Empowerment : Upgrading community fitness centers to create inclusive, tech-enhanced environments for public wellness.  

Future Vision: Pioneering a Global Legacy   

Aiming to solidify sports as a pillar industry by 2035, Changsen continues to innovate:  

- Investing in R&D for patented, next-gen products.  

- Championing green standards and global value chain integration.  

- Positioning Chinas sports flooring sector at the forefront of the  "tech + service"  revolution.  

From breaking foreign monopolies to leading smart sports ecosystems, Changsen Sports epitomizes Chinas industrial leap. Through technological disruption and collaborative vision, it is charting a new course for global sports infrastructureone floor at a time.

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